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description Journal article public Media Ekonomi dan Manajemen

Pengaruh Self-Identity, Sikap Individu dan Norma Subyektif terhadap Niat untuk Membeli Produk Hijab Fashion

Chandra Suparno
Published 2017

Abstract

This research attempted to analysis the impact of self-identity, consumers attitude , and subjective norm towards intention to buy hijab fashion product. The data were gathered by using self-adminitrated questionaire to 235 respondents which came from higher education student girls. The result revealed that self-identity has a positive and significant impact towards intention to buy hijab fashion. Furthermore, it also found that subjective norm affected the aspect of individual intention to buy hijab fashion significantly as well.

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  • visibility 358 views
  • get_app 485 downloads