Resensi Buku: Convergence Marketing: Strategies for Reaching the New Hybrid Consumers

W. Mahestu Noviandra Krisjanti

Abstract

CONVERGENCE MARKETING: STRATEGIES FOR REACHING THE NEW HYBRID CONSUMERS(MENANGKAP PASAR HIBRID DENGAN PEMASARAN KONVERGENSI)Penulis: Yoram (Jerry) Wind, Vijay Mahajn with Robert E GuntherPenerbit: Prentice HallTahun : 2002Tebal: xxviii + 360 halaman, 12 BabISBN: 0-13-065075

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Journal

Kinerja Journal of Business and Economics

The Kinerja Journal of Business and Economics is an international, peer-reviewed and open access ... see more