Analisis Pengaruh Model Iklan terhadap Perilaku Pembelian Remaja (Kasus Bintang Akademi Fantasi Indosiar)

Noviandra Krisjanti, W Mahestu

Abstract

This research analyzed the influences of Bintang AFI as advertising models on intention tobuy and buying recommendation. There are three independent variables, attractiveness,trustworthiness, and expertise. From the research, it is found that those three independent variables influence buying recommendation significantly. However, only one variable, it is the trustworthiness, that influences intention to buy.

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Journal

Kinerja Journal of Business and Economics

The Kinerja Journal of Business and Economics is an international, peer-reviewed and open access ... see more