An Analysis of Security and Service Quality Toward Purchase Decision on E-commerce and Its Implications of Consumer Loyalty

-, Ardiansyah


In the marketing world, especially through internetmarketing or what is known as e-commerce, an e-marketercannot ignore the role of the online shop as a medium fortheir marketing communications, where marketingactivities via e-commerce is currently being favorable bythe people in Indonesia. However transaction through ecommercehas the fairly high riskpotential. Therefore thefactor of security and service quality become a benchmarkon purchasing decisions through e-commerce. The purposeof this study is to analyzewhether security factordirectlyinfluences purchasing decisions through e-commerce,service quality factor directly influences purchasingdecisions through e-commerce, security and service qualityfactor directly influences purchasing decisions through ecommerce,as well as security and service qualityfactorgives significant effect on e-commerce consumer loyalty.This research was conducted by taking samples of ecommerceusers in Indonesiawhich were most active topurchase online products or services in 2014.




1st International Conference on Information Technology and Business 2015

  • Conference held in Bandar Lampung, Indonesia in 2015
  • 47 articles

Proceedings of the International conference on Information Technology and Business merupakan kump... see more