Analisis Posisi Strategis Usaha Kecil dan Menengah (UKM) Shuttlecock

Yunanto, Ary

Abstract

This study aims to determine strategy position of shuttlecock business in Tegal Respondents in this research are entrepreneuh of shutlecock in Tegal. To determine General determine strategy position of shuttlecock business in Tegal was uses Electrics (GE) analysis. Research show that strategy position of shuttlecock business in Tegal acquired a strategic position information shuttlecock business is having a mid-appeal and the average strength of competition, so that a suitable development strategy is to identify growth segments, to specialize and invest selectively.

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Seminar Nasional Competitive Advantage 2011

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