. The purpose of this study is to formulate the model of strategy for human resource development (HRD) Gayo coffee agro-industry in the ASEAN Economic Community (AEC) with the approach of soft system methodology (SSM). This research resulted in a conceptual modeling of human resource development strategy for stakeholders agro-industry by increasing productivity in the welfare and sustainability Gayo coffee agro-industry. Human resource development strategy for Gayo coffee agro-industry is a strategic action to deliver the competence and quality of agro-industry actors with high competitiveness, especially in the face of global competition and rivalry in the AEC region through various of HRD capacity building program. The HRD investment is an intellectual investment that has significance for the regional development and improves the welfare of the community in the area of agro-industrial production Gayo coffee.