Analisa Pengaruh Kualitas Makanan terhadap Kepuasan Konsumen di Yoshinoya Galaxy Mall Surabaya
2017
Willy Wijaya

Metrics

  • Eye Icon 1128 views
  • Download Icon 6191 downloads
Metrics Icon 1128 views  //  6191 downloads
Abstract

: This research was conducted to analyze the influence of food quality through 4 variables which were freshness, presentation, well cooked, and variety of food on customer satisfaction at Yoshinoya Galaxy Mall Surabaya. This type of research is a causal research and quantitative, by using descriptive analysis techniques and multiple linear regression. The result showed that partially and simultaneously 4 variables of food quality had a positive and significant effect on customer satisfaction. While presentation was the most dominant factor that influence customer satisfaction.

Full text
Show more arrow
 

Metrics

  • Eye Icon 1128 views
  • Download Icon 6191 downloads
Metrics Icon 1128 views  //  6191 downloads