Land conversion phenomenon is the greatest immediate threat to food security of the nation. Therefore, it necessary effort to prevent. The Regulation No. 41/2009 regarding a sustainable foodland protection aim to deal with the threat of foodland conversion. Those concerned about the current implementation of the policies relatively ineffective. This study aims to describes the spread of foodland, land conversion trend; to identify significant factor of foodland conversion and then formulate concept and strategy to deal with significant factors influencing foodland conversion in Pesawaran Regency, Lampung Province. This study was an exploratory and qualitative methods. Foodland are spread in all around Pesawaran Regency area. Due to the ownership of foodland by farmers are relatively small (0,50 hectares average). Foodland conversion had been for a long time, began with relatively low frequencies conveyance through a sale transaction. However, economic factors as driving forces of land conversion. In the strategy to deal with foodland conversion are strict enforcement The Regulation No.41/2009 through suitable policy began with establishing regional regulation of sustainable foodland protection and formulated several strategic plan with suitable budget policy. The implementation of regulation about foodland sale transaction system can be considered as a instrument to prevent land conversion with incentives for farmers through subsidy those increase land productivity and increasing community participation to defend sustainable foodland in order to gain sustainable prosperous living.