The purpose of this paper is to see the potential of Batik Bakaran in Pati regency, Central Java, in its development through a program of creative economy promoted by the government. Batik Bakaran is one of the products that re-encouraged through creative economic programs in order to promote local values and to be able to compete in the global level. Batik Bakaran development experienced ups and downs and has not been able to compete with other batik areas. Through the creative economy program, it is expected to improve the development of batik bakaran which then can increase the local employement through the science and creativity of the community. Because most of the people of Bakaran Village are live as batik producer. This paper is analytical descriptive, using qualitative methods, with data collection techniques, using "library research" and "interview" techniques. The data were collected from various sources such as books, journals, newspapers, magazines, as well as data sourced from the internet, and conduct in-depth interviews with related parties. The findings in this study indicates that the government has provided support to batik bakaran craftsmen to develop and innovate in terms of motives and colors through the development of human resources. But apparently it has not been able to improve the competitiveness of batik Bakaran in the domestic and international markets. Solutions to overcome these problems is to apply the concept of competitiveness through the development of the capabilities of the batik Bakaran industry players include: (1) ability to strengthen its market position, (2) ability to connect with its environment, (3) ability to improve nonstop performance, and (4) ability to establish favorable position. If the government is committed to assisting the community in the development of batik bakaran to compete in the domestic or international market then it must apply the concept of competitive development.
Keywords: Batik Bakaran, Competitiveness, Creative Economy, Government