Goldmerchant sebagai Alat Promosi dalam Meningkatkan Penjualan Produk (Studi Kasus : Member Tokopedia)

Bibit Sudarsono
Journal article None • 2017 Indonesia

Download full text
(Bahasa Indonesia, 10 pages)


 Information technology has an important role on business environment, especially changing business framework from the concept of conventional into digital system. Marketplaces which continue to grow in the world of e-commerce help any seller in any business or enterprise these days. In Indonesia, the development of e-commerce grows rapidly. Many marketplaces have grown significantly. One of the marketplaces which have many visitors is tokopedia. Every user is able to market their products in there. Tokopedia provides some features, one of them is gold merchant feature that serves to distinguish regular seller in terms of USAge and features availibility. In gold merchant, seller can arrange promos to boost sales by using topads promos where seller can arrange promos that have been provided starting from budget based from low to high. It is very useful in managing the cost of promos issued by the seller, and is also able to boost sales of the products.   Keywords: E-commerce, gold merchant, online store, information technology, topads





Information Management for Educators and Professionals is a scientific journal published by the I... see more