This article aims to provide information about pricing strategies dies in PT Aisin Indonesia. Pricing the company aims to be able to compete with other companies in order to obtain the maximum profit, then the company tried to minimum the cost of a cheap price and good quality products. Product pricing strategies based on the cost to minimum the price of the product so as to obtain the maximum profit. The results of our findings profit by PT. Aisin about 10% -15% of the total costs incurred. Key words: Price, Dies, Cost.