The virtual reality applications are increasingly popular in social life from culture, education, health to entertainment. In a three-dimensional virtual environment, the features of objects such as shape, color, movement, etc. are digitized and simulated using basic computer graphics techniques. In addition to the above characteristics, objects can contain content which changes in the form of images or text, with diverse information. The problem is that these content should be rendered on the virtual object, so that both the content and the real time of the application can be satisfied. In this paper we present an approach for updating and rendering content on objects in a three-dimensional virtual environment based on GPU architecture.