Counseling of integrated crop management technology is done to reduce the negative impact on the environment through various ways either through formal or informal media, but in fact the utilization of technological innovation tends to decrease because of difficult farmer attitude accept technological innovation offered. The purpose of this research is to see the relationship of agricultural extension media, consumer behavior and adoption of integrated crop management technology of chili. The study was first conducted in Maros regency, conducted in April-August 2017. Data were collected randomly (simple random sampling) and interviews were conducted to 85 respondents in a structured manner using a pre-prepared questionnaire. Data analysis was done using two methods: (1) descriptive statistical analysis, and (2) quantitative analysis. Descriptive analysis to explain extension media, farmer attitude and farmer adoption, measured using index aid. Quantitative analysis uses Chie Square analysis. The results showed that there was no significant correlation between media of counseling with farmer attitude and there was significant correlation between media of counseling with application of integrated crop management technology of chili by farmer. Extension activities through extension media need to be improved and the choice of extension media should be in accordance with the needs and conditions of local farmers, so that counseling can be achieved. Farmers' attitude toward technology should be directed to arrive at a process of action to adopt technology.