Purpose – The purpose of this article is to explore the importance of moving from reactive to proactive perspective in health care. Methodology - The research design, guided by a Qualitative philosophy, was inductive in nature. The researcher conducted an extensive literature review to gain an understanding and explore the importance of moving from reactive to proactive strategies to manage health organizations. Findings –Today, in the changing market environment, Health organizations must adopt proactive perspective as a strategic tool to attain business excellence and achieve goals. Practical Implications – This new perspective will make health organization stronger, and obtain sustainable competitive advantages. Originality/Value – The literature reviewed on Health Management reveals several models and frameworks to improve healthcare, however no article advocated the move to the proactive perspective and explain its importance.