A Review on Advertisement - The Vein of Marketing with Special Reference to Textile Retail Showrooms, Chennai

Mrs P. Suganya Devi • Vijayadurai Vijayadurai

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(English, 4 pages)

Abstract

The paper examines the impact of brand awareness on buying behavior through various literatures. Creating brand awareness and providing unique information about the brand and also creates brand image in the minds of consumers. Advertisement a plays a major role and an effective tool used to create brand awareness. Brand awareness is one of the marketing factors in determine the buying behavior. Consumers do build optimistic opinion about a brand on the basis of information provided by the companies.

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Journal

International Journal of Advanced Engineering, Management and Science

The International Journal of Advanced Engineering, Management and Science (IJAEMS) is an internat... see more