Marketing Value: Redefinisi Fungsi dan Makna Brand

Moh Muzwir Luntajo
Journal article Jurnal Ilmiah Al-Syir’ah • 2006

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(Bahasa Indonesia, 9 pages)

Abstract

Brand in this time in global economic environment non again just a name. At marketing company, brand do not simply soul have to all product, but more than that. When branding have become the spirit company, hence each every product will be saleable by it self. That's one of the 'core' a marketing company in improving its customer base

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Journal

Jurnal Ilmiah Al-Syir’ah

Jurnal Ilmiah Al-Syir’ah is a Scientific and Media Journal of Communication between Islamic Scien... see more