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description Journal article public Business and Management Review

Model Berbasis Agen untuk Pengenalan Produk Baru dengan Twitter

Bambang Purwoko Kusumo Bintoro
Published June 2012

Abstract

In less than 4 years since its introductions, Twitter has become the fastest growing social networking tool. Working very much the same as a blog, it has been used widely by businesses as well as individuals to share information, introduce new product/idea, etc. Using Twitter, a person has the choice whether or not to forward (re-tweet) the message from/to his/her friends or social networks that he/she belongs to. The result of online survey revealed some factors (taste, price, availability, packaging and image), which affect the decision to re-tweet or not an information pertaining new food product following the Diffusion of Innovations model. On the other hand, the independent and autonomous behavior of members in a social network such as Twitter satisfies the characteristics of Agent Based Simulation model. Using NetLogo software, this paper aims to disclose the result of an Agent Based Simulation model which showed when and why a person will or will not re-tweet a message that he/she received from his/her friends or social networks that he / she belongs to by applying the concept of Diffusion of Innovations

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  • visibility 104 views
  • get_app 163 downloads