Application Of Segmentation In Determining Policy Analysis Marketing Strategy

Bambang Setyobudi
Journal article Entrepreneur • 2011

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(Bahasa Indonesia, 9 pages)

Abstract

In fact the consumer supports all employees. The company produces goods or services aimed at consumers. They pay the benefits derived from the product or service that enjoyed. When the market runs perfectly, where consumers have many choices to meet their needs, then the producers should really find out what consumers needed. Knowing the consumers characteristics, it is necessary to have consumer research such as segmentation analysis using several approaches to the basic for segmentation such as geography, psychographics, benefits is consumers can be divided according to the profile or characteristics After Consumers can divided based on the profile or segment, respectively - were then the company can determine marketing strategies such as marketing mix (Marketing Mix).

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Entrepreneur

Jurnal Entreprenuer diterbitkan oleh Fakultas Ilmu Administrasi Unipdu Jombang sebagai hasil pene... see more