The purpose of designing the packaging premium Village Leather based on the wood and resin is to increase brand awareness. The research done by using qualitative research methods by doing interviews, observation and documentation, and study of the library to get data that is used as a supporter of the making of the concept of design promotion media. The data has been analyzed using several stages, i.e. data reduction, presentation of data and the conclusions. From the analysis of the data found some key words that refers to the communication strategy promotional media that will be used to reach the target audiance intended. After the analysis of the data, clean the concept of keyword or design premium packaging design that is "precious". Description of the concept of precious is something valuable, glorious, and have aesthetic value more. The concept of "precious" aims to show that the design of the packaging premium Village Leather is seuah packaging design that has a different appeal to the other. The concept of precious aims to convey the identity of Village Leather through the design of the premium packaging design with the achieved brand awareness.