Pengaruh Dimensi Kualitas Pelayanan Jasa terhadap Kepuasan Pelanggan D&I Skin Centre Denpasar

Kadek Indri Novita Sari Putri • I. Nyoman Nurcaya
Journal article E-Jurnal Manajemen Universitas Udayana • 2013

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(Bahasa Indonesia, 20 pages)


This research has the objective to determine the effect of service quality dimensions on customer satisfaction and to determine which variables are dominant of the D & I customer satisfaction Skin Centre. The samples used in this study is accidental sampling, taken from the number of visits D & I Skin Center in 2011. The data were analyzed using SPSS 13.0 for Windows. Analysis of the data used is a confirmatory factor analysis and multiple linear regression analysis. Partial results showed significant effect between service quality (tangibles, reliability, responsiveness, assurance and empathy) to the D & I customer satisfaction Skin Centre.




E-Jurnal Manajemen Universitas Udayana

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