Pengaruh Dimensi Kualitas Pelayanan Jasa terhadap Kepuasan Pelanggan D&I Skin Centre Denpasar

Kadek Indri Novita Sari Putri • I. Nyoman Nurcaya
Journal article E-Jurnal Manajemen Universitas Udayana • 2013

Download full text
(Bahasa Indonesia, 20 pages)

Abstract

This research has the objective to determine the effect of service quality dimensions on customer satisfaction and to determine which variables are dominant of the D & I customer satisfaction Skin Centre. The samples used in this study is accidental sampling, taken from the number of visits D & I Skin Center in 2011. The data were analyzed using SPSS 13.0 for Windows. Analysis of the data used is a confirmatory factor analysis and multiple linear regression analysis. Partial results showed significant effect between service quality (tangibles, reliability, responsiveness, assurance and empathy) to the D & I customer satisfaction Skin Centre.

Metrics

  • 83 views
  • 289 downloads

Journal

E-Jurnal Manajemen Universitas Udayana

E-Jurnal Manajemen Universitas Udayana merupakan kumpulan artikel yang berisi hasil penelitian tu... see more