Penentuan Posisi Merek Sepeda Motor Matic dengan Menggunakan Analisis Biplot

Iik Deniyanti
Journal article MATHunesa • January 2014

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(Bahasa Indonesia, 5 pages)

Abstract

Nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Matics motorcyle companies should be survive in their products competitive. Therefore, positioning of matics motorcycle is very necessary in order to know the position of their product competitors. Biplot is statistic descriptif technic that similary plots of the n observations, but simultaneously they give plotsnbsp; of the relative positions of the p variables in two dimensions.By using Singular Value Decompotition we will get Biplotrsquo;s coordinate. In this research the variation of Biplot nbsp;is 82% . Spin and Vario matics as the result. These motorcycle are good than Beat, Sky Wave, Mio Soul and Mio. And there is so many atributs must be increase for each company of scoter motor cycle to improve their quality products. Keywords : Biplot, Positioning, Singular Dekompotition Value

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Journal

MATHunesa

MATHunesa is a mathematical scientific journal published by the Mathematics Department of the Fac... see more