Perubahan Gaya Hidup Konsumtif pada Mahasiswa Urban di Unesa

Latifah Novitasani
Journal article Paradigma: Jurnal Online Mahasiswa S1 Sosiologi UNESA • 2014 Indonesia

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(Bahasa Indonesia, 7 pages)


  Surabaya is the second largest city after Jakarta. People living in the city of Surabaya is not only the natives, but also people from the village. Growth rate due to Surabaya community see that employment opportunities in the larger area of ​​Surabaya. This is the main attraction of the community, both adults and students. In addition to her destination city of Surabaya was subjected students to study at the university level. Such a condition that makes Surabaya as metropolis. High rise buildings found in the Surabaya area such as shopping centers, government centers, and trade center. Such conditions that give change for urban students from villages to cities to study. This article examines how the lifestyle of students who come from the village to see the Surabaya campus environment that many students from the area but a lifestyle change. In this research article the author uses descriptive qualitative research interview and observation data retrieval. Then, from the data obtained in the descriptive describe. The results of this study and discussion of the results in this study, it can be concluded that changes in lifestyle include informants were dressed that way tend to prefer branded products, the habit of hanging out, and a style that tends to Surabaya dialect. These conditions occurred because the process of the cultural shift that tends to simply become synonymous with the city's cultural life of the mall and hang out, so it's not just a way of dressing that is changed but the student habit pattern is also changing. Keywords: urban students, lifestyle changes




Paradigma: Jurnal Online Mahasiswa S1 Sosiologi UNESA

Jurnal Paradigma merupakan Jurnal Online Mahasiswa Program Studi S1 Sosiologi, Fakultas Ilmu Sosi... see more