Citra Aburizal Bakrie Dalam Iklan Politik

Martinho Primaputra Daltyas
Journal article Paradigma: Jurnal Online Mahasiswa S1 Sosiologi UNESA • 2014 Indonesia

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(Bahasa Indonesia, 7 pages)

Abstract

                 The ad features an image in the context of advertising language can be described as a mental picture of something that actually does not exist. Game language, symbols, and images that appear in ads is poroduk which is presented to a wider audience with the aim to form a new political logic of the image being displayed. Aburizal Bakrie (ARB) is one of the political figures that utilize media advertising as a tool to sell the image he had. The study uses a Roland Barthes semiologi analysis used to disassemble the upper ARB image definition of levels that are displayed for each ad impression of him. The object of this study using ad Aburizal Bakrie version career and experience. Roland Barthes, semiologi in the definition of the object of political ads that appeared the ARBS consist of two levels of meaning of the displayed image (denotation-connotation) as well as the myth that is presented. Advertising career and Experience belonging to the ARB conjures up an image of himself as a successful businessman in Indonesia. The image of the successful entrepreneur is presented in these advertisements put Aburizal as a leader figure to have a clear vision. With his background as a successful entrepreneur, surely he has a clear picture of how to set up a nation. Keywords: image, politics, advertising.

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Paradigma: Jurnal Online Mahasiswa S1 Sosiologi UNESA

Jurnal Paradigma merupakan Jurnal Online Mahasiswa Program Studi S1 Sosiologi, Fakultas Ilmu Sosi... see more