Awareness on of an adult appearance is extremely important when this time. Both for women and men found. A beauty very broad meaning which means skin care, body and face or just decorative or cosmetology face. The purpose of this study to determine the effect of price perception, brand perception, the perception of the value of the desire to re-purchase the product at pelnggan oriflame oriflame in the city.Sample population of this study is all Oriflame products customers in the city of Jakarta, the nominal of sample N = 100 respondents. The selection of the sample in this study will use a non-probability sampling approach. Customer limit used is the customer who purchases the product has more than three times the purchase in the periode December 2013 to December 2014 only.Hypothetical calculations using multiple linier regression, T test on the variable X1 ( price perception ) produce T value of 2,518 with a significant value less than 0,05 and T table ( 2,518 > 1,661 ), so it can be concluded that the individual ( Partial ) variable X1 ( perception of price ). T test the variable X2 ( brand perception ) produce T value of 4,259, with significant values of less than 0,05, and T value >T table ( 4,259 > 1,661 ) so that it can be concluded also that the individual ( partial ) variable X2 ( brand perception ) is also significant positive effect on the variable Y75( intense to repurchase ). F test value count is 136,629 with a significant level of less than 0,05, because the value of 136,629 > 2,70 ( F table ) then it can be concluded thus also three independent variables have a good or positive effect on the dependent variable.Key : The effect of price perception, the perception of brand, to re-purchase desirein intervention by perception of value.