This article focuses on analyzing da'wah messages that can be learned from the story of Adam's two sons in the Alqur'an. This study shows some aspects of da'wah messages that are relevant to learn; First, sincerity and intention as conditions for receiving worship. Habil's attitude in dedicating himself to his sacrifice was acceptable to God. Unlike Qabil, because he was not honest in carrying out sacrifices, causing his sacrifice to be rejected by Allah swt; Second, the holy soul can control humans from evil behavior; and Third, Citing Lessons could be taken even from Animals Behavior. In many verses of the Alqur'an which tell people to take 'ibrah (parable) from the behavior of animals and birds.