Student’s Perception and Preference of Food Package Design: A Pilot Study

Wirania Swasty • Mohammad Isa Pramana Koesoemadinata • Ahmad Nur Sheha Gunawan • Mediany Kriseka Putri
Conference paper 6th Bandung Creative Movement 2019 • October 2019

Abstract

Food home industry in Bandung increased 7.19 percent in 2017. However, the lack of attractive packaging makes them are not competitive in the market. A deep understanding of packaging and labelling is important. This research’s objective is to contribute to the development of packaging design especially food home industry products and can be used as reference for further research related to colour perception, packaging design, and creative industry. This study used qualitative and quantitative approach. Data collection is done through literature study, market observation and questionnaires. This study as a pilot study for further research on correlation between the perception of colour combination and consumer preferences. The results became the foundation for designing Primary Display Panel of banana chips home industry. From the study, it was suggested that the price that consumers perceived against the banana chips brands is the same as the actual price on the market.

Keywords banana chips, home industry, primary display panel, packaging, perception

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6th Bandung Creative Movement 2019

The main objective of the 6th Bandung Creative Movement 2019 (6th BCM 2019) is to provide a platf... see more