The Marketing Potential of Graphic Design Products in Disruptive Era

Arry Mustikawan • Rahina Nugrahani • Wandah Wibawanto • Pratama Bayu Widagdo
Conference paper 6th Bandung Creative Movement 2019 • October 2019 Indonesia

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(English, 4 pages)

Abstract

The presence of various portal marketplaces since the last few years has driven the massive growth of creative industries in Indonesia. Marketplaces portal has opened up millions of jobs for many people, including the profession as a freelance artists and designers. In the field of graphic design, a marketplace is devoted in providing various supporting needs for an audio visual display that called as a microstock. This article focuses on the development of the microstock business, its potential and challenges in the disruptive era that occurred in Indonesia. Using a case study research design, this article conducts a qualitative method. The results of the study shows that the development of the microstock business in Indonesia is influenced by many factors, including facilities, networks and changes in the pattern of the creation of graphic design works that aimed at commercial interests.

Keywords graphic design, creative industry, marketplace, microstock

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6th Bandung Creative Movement 2019

The main objective of the 6th Bandung Creative Movement 2019 (6th BCM 2019) is to provide a platf... see more