The Paradox of Dynamic Corporate Identity

Riky Azharyandi Siswanto • Jasni Dolah
Conference paper 6th Bandung Creative Movement 2019 • October 2019

Download full text
(English, 4 pages)


Dynamic Corporate Identity has brought the new perspective of designing a brand identity. Dynamic Corpo- rate identity is a system that applying the latest technology to create a flexible logo as the result the logo will constantly can change in color, pattern or shape. It is believed as the new way to create a living brand. However the new approach may not suitable for several types of businesses or identities. This research aimed to understand; what improvement that dynamic identity could do to make brand more alive. By collecting qualitative data, and some relevant literature this study has found that there is a paradox in dynamic identity system.

Keywords Corporate Identity, Dyanmic Identity, Logo Design




6th Bandung Creative Movement 2019

The main objective of the 6th Bandung Creative Movement 2019 (6th BCM 2019) is to provide a platf... see more