The Paradox of Dynamic Corporate Identity

Riky Azharyandi Siswanto • Jasni Dolah
Conference paper 6th Bandung Creative Movement 2019 • October 2019

Download full text
(English, 4 pages)

Abstract

Dynamic Corporate Identity has brought the new perspective of designing a brand identity. Dynamic Corpo- rate identity is a system that applying the latest technology to create a flexible logo as the result the logo will constantly can change in color, pattern or shape. It is believed as the new way to create a living brand. However the new approach may not suitable for several types of businesses or identities. This research aimed to understand; what improvement that dynamic identity could do to make brand more alive. By collecting qualitative data, and some relevant literature this study has found that there is a paradox in dynamic identity system.

Keywords Corporate Identity, Dyanmic Identity, Logo Design

Metrics

  • 0 views
  • 2 downloads

Conference

6th Bandung Creative Movement 2019

The main objective of the 6th Bandung Creative Movement 2019 (6th BCM 2019) is to provide a platf... see more