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description Conference paper public 6th Bandung Creative Movement 2019

The Paradox of Dynamic Corporate Identity

Riky Azharyandi Siswanto, Jasni Dolah
Published October 2019

Abstract

Dynamic Corporate Identity has brought the new perspective of designing a brand identity. Dynamic Corpo- rate identity is a system that applying the latest technology to create a flexible logo as the result the logo will constantly can change in color, pattern or shape. It is believed as the new way to create a living brand. However the new approach may not suitable for several types of businesses or identities. This research aimed to understand; what improvement that dynamic identity could do to make brand more alive. By collecting qualitative data, and some relevant literature this study has found that there is a paradox in dynamic identity system.

Keywords Corporate Identity, Dyanmic Identity, Logo Design

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