Online catering business is one of the promising business opportunities. In big cities, such as Jakarta and Surabaya, this business is able to provide an alternative for office workers, households and even schools to continue to enjoy home-cooked food according to taste with many choices or variants. In the Surakarta area, online catering business has not yet become an option, even though the catering business in Surakarta is developing quite rapidly. A number of catering entrepreneurs in Surakarta said that the lack of understanding related to online transactions and management of management in the online catering business was an obstacle in the development of that direction. This study intends to map the potential of catering businesses in the Surakarta region by referring to the potential use of social media in the online food ordering business in Surakarta in 2017-2019. The result is, Surakarta has a huge market potential for the development of catering from manual to digital systems, especially online. This refers to the high use of online delivery services, such as Gojek and Grab, which until now has a quite high service for food traffic. Thus, catering businesses in Surakarta basically have the potential to be developed towards online catering through strengthening managerial capabilities of online businesses and technical understanding in social media.
Keywords catering, online, communication technology