Indonesia has many choices of natural tourism that are very interesting to visit, one of which is beach tourism. In Pujiharjo Village, Tirtoyudo District, East Java Regency, there is a unique Sipelot Beach Tourism Village, this beach has white sand, river estuaries and waterfalls that can be enjoyed by tourists. But this tourism potential has not been matched by adequate promotion so that its existence is not known yet by the wider community, even though the local villagers have cooperatively provided various facilities, including their homes as part of accommodation for tourists. Through observation in the field, literature studies and interviews obtained data needed as a basis for designing logo models and their application to promotional media. It is expected that the design of this promotion can provide a solution for increasing more of tourist visits to the Sipelot beach.
Keywords Promotion, Media, Sipelot Beach, Malang, East Java