Literature Review of The Store Windows Display Influences on Consumers Attractiveness Through the Layout Design

M. Togar Mulya Raja • Reza Hambali Wilman Abdulhadi
Conference paper 6th Bandung Creative Movement 2019 • October 2019

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(English, 5 pages)


Windows display is one of the important aspect in retail design in order to increase consumer product awareness. The store windows design had been varied especially with the creative visual merchandiser in managing a visual approach of store windows display. Flat type store windows display often used in Bandung Retail, and has characteristic of its own retail brand image to improve attractiveness. Layout design of a store windows display has an important role for the influence of consumer behavior especially in shopping attitudes. This research identify the effects of WAKAI and MANGO store windows display at Trans Studio Mall on consumer attractiveness through the implementation of layout design principles

Keywords Store Windows, Retail, Attractiveness, Layout design.





6th Bandung Creative Movement 2019

The main objective of the 6th Bandung Creative Movement 2019 (6th BCM 2019) is to provide a platf... see more