Windows display is one of the important aspect in retail design in order to increase consumer product awareness. The store windows design had been varied especially with the creative visual merchandiser in managing a visual approach of store windows display. Flat type store windows display often used in Bandung Retail, and has characteristic of its own retail brand image to improve attractiveness. Layout design of a store windows display has an important role for the influence of consumer behavior especially in shopping attitudes. This research identify the effects of WAKAI and MANGO store windows display at Trans Studio Mall on consumer attractiveness through the implementation of layout design principles
Keywords Store Windows, Retail, Attractiveness, Layout design.