This study aims to determine whether the method of Online marketing(Ecommerce) influences competitive advantage This type of research isquantitative descriptive with statistical data analysis, where the population andsample are all traditional culinary industries in South Sulawesi especially inMakassar, Pare-Pare, Bulukumba and Bantaeng. This research was conductedby distributing questionnaires to 80 respondents. Samples were taken bypuposive sampling. Data analysis was performed using regression analysis Theresults of this study indicate that the influence of online methods (Ecommerce) oncompetitive advantage is partially significant.