One of the most promising directions of solving the satisfying constantly growing problem of Ukrainians residents tourist, business and migration activity is the diversification of the rail transport activity in the International passenger transportation market. In the conducted studies, the analysis of possible variants of passenger transportation logistics from Eastern Ukraine (in particular from Kharkiv) to Krakow was made. For comparison, seven possible variants of transportation and a new project solution (direct passenger train Kharkiv - Kiev - Lviv - Mostiska II - Krakow with the perspective of continuation of the route to Prague or Vienna) is selected. Based on the SWOT analysis, as well as marketing and logistics research on project variants, it has been proved that the proposed direct rail rout between Kharkiv and Krakow can compete on an equal footing with existing variants of transport.