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description Journal article public International Journal of Glocal Tourism

Hotel Strategy in Facing the Covid-19 Pandemic (the Westin Resort Nusa Dua Experience)

Ni Putu Lianda Ayu Puspita, I. Putu Astawa, I. Gede Mudana
Published 5 March 2021

Abstract

Purpose: This research is conducted with the aim of examining the management strategy of a hotel in a Covid-19 pandemic situation. Research methods: The research method used is descriptive qualitative with virtual interview techniques and literature study. Findings: The strategy adopted by the hotel, in this case The Westin Resort Nusa Dua is a generic strategy and a corporate functions strategy. Implication: The strategy is expected to become a reference for other hotels during the Covid-19 pandemic so that the hotels can still operate even in abnormal conditions.

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