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description Journal article public WIGA: Jurnal Penelitian Ilmu Ekonomi

Analisis Pengaruh Harga, Kualitas Produk dan Iklan terhadap Brand Image dan Keputusan Pembelian Sepeda Motor Merek Kawasaki

Noerchoidah Noerchoidah
Published 2013

Abstract

In the marketing and development of a product, the company must have a quality product, price and product positioning in the market place through the promotion, which in turn will affect the image barand and purchasing decisions. The transferof a highly competitive business paradigm, companies are required to always be creative and innovative to get survive.

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  • visibility 277 views
  • get_app 3851 downloads