Analisis Pengaruh Harga, Kualitas Produk dan Iklan terhadap Brand Image dan Keputusan Pembelian Sepeda Motor Merek Kawasaki

Noerchoidah Noerchoidah
Journal article WIGA: Jurnal Penelitian Ilmu Ekonomi • 2013

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(Bahasa Indonesia, 13 pages)

Abstract

In the marketing and development of a product, the company must have a quality product, price and product positioning in the market place through the promotion, which in turn will affect the image barand and purchasing decisions. The transferof a highly competitive business paradigm, companies are required to always be creative and innovative to get survive.

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Journal

WIGA: Jurnal Penelitian Ilmu Ekonomi

WIGA: Jurnal Penelitian Ilmu Ekonomi merupakan jurnal ilmu ekonomi yang diterbitkan oleh STIE Wid... see more