The tourist market or souvenir shop is a place of sale and purchase transactions in tourist areas that sellÂ merchandise typical of the tourist attraction. The tourist market can be classified into the traditional marketÂ according to the physical, time, area of activities and goods traded. The tourist market can also be classified as aÂ traditional market according to its function as a culture that is a market that has multiple roles, not only acting asÂ a meeting place between sellers and buyers but the market also has a function as a meeting place for culturesÂ brought by each of them who utilize the market. Trading is one of the economic activities of the Tomok tourismÂ village community to meet the needs of the community. Based on the condition of the souvenir shop building,Â there are many variations in terms of size, shape and ownership of the shop. One type of merchandise isÂ souvenir as one of the facilities in Tomok village tourist attraction. For this reason the importance of providingÂ the right model in the souvenir market area in the village of Tomok in order to increase the high tourist arrivalsÂ of tourist taxis. Simulation and modeling research strategies are a research that using imitation models of aÂ particular process or system that will be examined / tested through a simulation process, both scientific andÂ man-made phenomena. The benefit of this research is to find a model of the souvenir market area in the TomokÂ tourism village that meets the criteria of market structuring.