-- The COVID-19 pandemic has had an impact on all areas of business. Some product demand decreased, but frozen food product demand actually experienced a significant increase. There are many factors that cause consumers to choose frozen food products as a consumption choice during a pandemic. This study aims to provide empirical evidence of the influence of factors of product knowledge, motivation and consumer confidence on purchasing decisions of Frozen Food products. The sample in this study was 100 people who were selected based on the purposive sampling method. The results of this study partially show that product knowledge has a significant effect on the purchase of frozen food products at home. Consumers know the product because they have bought it before and based on information from other parties, the consumer motivation variable influences the decision to purchase frozen food at home because it has practicality and ease of presentation motivation and the consumer trust variable has a significant effect even though this product is a home product but consumers believe it is clean and healthy. These three independent variables have a simultaneous effect on purchasing decisions for home frozen food products.