. Introduction. Motivation is considered one of the most important units in the structure of professional activity of a specialist manager. It is the motivational component that has the greatest impact on the professional activities and behaviour of staff. Personal satisfaction from a job well done gives employees a sense of self-confidence, stimulates them to self-realization. If in the management process such an opportunity is given to employees, their work is effective, the motives of professional activity - high, and motivational management - the most effective. Purpose.The purpose of the work is to theoretically substantiate the problems of professional motivation and motivational management and to test their impact on the development of professionalism of the future manager. Methods.In order to clarify the peculiarities of the development of professionalism of the future manager in the work used the following research methods: theoretical - the study of psychological and pedagogical literature on the research problem; systematic and analytical methods for determining the leading definitions and their theoretical justifi-cation, as well as for analysing the problem of professional success of the individual in connection with personal and professional characteristics; empirical - observation, survey, questionnaire, testing, forecasting in order to study the theory of the influence of motives to achieve a choice in the profession.Results.The article substantiates the concept of "motives of professional activity" and clarifies the impact of var-ious psychological, personal and professional characteristics on the effectiveness and efficiency of training a specialist and the implementation of professional activities. The peculiarities of effective motivational management in the structure of professional activity of a person-specialist, as well as the system of motivation in professional training are determined. The motivational sphere of professional activity of future specialists of higher education institutions is investigated. Pe-culiarities of motivational choice of professional activity of a specialist are studied. An analysis of the problem of profes-sional success of the individual in connection with personal and professional characteristics. Conclusion.Professional motivation is considered as an internal driving factor in the development of profession-alism of the future manager, as well as an important management mechanism of motivational management, which is an indisputable means of effective functioning of the organization. Motivation serves as an internal condition for further improvement of personality, ensures the sustainability of its professional views, acts as a stimulator not only of values, but also intellectual, emotional and volitional processes, affects the overall results of professional activity.