This study aims to describe the process of establishing character values ??through children's songs. The current phenomenon shows that good character values ??among children have begun to fade away. Factors causing the fading of children's character are the crisis of religious values. Therefore, the establishment of character values ??must be carried out from early childhood. Some of the efforts that can be made are to build up some character values in early childhood through singing children's songs in the learning process. This research used a phenomenological qualitative type of research. The research subjects were teachers, students, and parents of the Mutiara Kasih Pre-School Mangli Jember. In collecting the data, this study used interview, observation, and documentation techniques. The collected data were analyzed using a spiral analysis The results of the study showed that it was important to build up character values since early childhood because the establishment of character values ??from an early age is considered to be more effective and very influential in the future development of children. Building up character values ??in Mutiara Kasih Pre-School Mangli Jember was done by singing children's songs. Those songs are songs that contain character values. Among the children's songs that have been used by the teacher to instill good character values ??in early childhood are Pelangi-Pelangi, Bangun Tidur, Kasih Ibu, Aku Anak PAUD, Rukun Islam, and Doa Orang Tua. The strategies or techniques that were used in building up character values ??through children's songs to students in Mutiara Kasih Pre-School was done by giving exemplary and make the students to be getting used to doing good things.