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description Journal article public Jurnal WACANA

Efisiensi Pemasaran Jambu Mete di Kabupaten Lombok Barat (Studi Kasus di Sentra Produksi Bayan)

Titi -. Yuniarti, Umar -. Burhan, M. Muslich -. Mustadjab
Published 2009

Abstract

This study designated to observe distributions in cashew farming, marketing channel, market structure, market conduct, market performance, which are the indicators of marketing efficiency. The S-C-P includes analysis of market integration, price transmission elasticity, and marketing margin, price-share and profit-cost analyses. The result shows that the distribution chain is 90% dominated by traders who collect cashew fruit from the level of the village, the sub district, the regency or factory then to the retailer. The market structure tends to be monopsony and oligopsony, the market is not integrated vertically, the farmers get low share of price, the marketing margin is quite high, the margin distribution among the three marketing chain is not fair, but the profit ratio and the distribution cost is quite proportional.

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  • visibility 243 views
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