The convergence of media is one of the developments of mass media that involve many technology factors in it. The existence of internet encourages the media to apply the concept of convergence of media such as online media, e-paper, e-books, radio streaming, social media, and others. Competition in media business is one factor driving the mass media to apply this concept because the mass media today does not merely rely on printted formats (newspapers, magazines, books) alone. Media convergence innovation is deemed necessary in order that the mass media be able to remain competitive in today's media business era. As one of the innovations in the mass media, media convergence requires a variety of processes and stages in the application. This paper will explore the process of diffusion of convergence innovation in the dailynews Pikiran Rakyat. This qualitative study describes how the media convergence is adopted by the mass media in stages.