Journal article // Jurnal Masyarakat Mandiri






Pembuatan Media Promosi Berbasis Web sebagai Upaya Peningkatan Kewirausahaan dan Manajemen Pemasaran pada Kelompok Kelompok Pengrajin Asoka
December 14, 2020  //  DOI: 10.31764/jmm.v4i6.2955
Dian Lestari Siregar, Rahmat Fauzi, Yuliadi Yuliadi

Metrics

  • Eye Icon 0 views
  • Download Icon 0 downloads
Metrics Icon 0 views  //  0 downloads
Pembuatan Media Promosi Berbasis Web sebagai Upaya Peningkatan Kewirausahaan dan Manajemen Pemasaran pada Kelompok Kelompok Pengrajin Asoka Image
Abstract

The Asoka craftsmen group is a home-based business group that is widely found in the Tanjung Piayu of Batam City. The problems faced by the Asoka craftsmen group are low levels of sales, and weakness in the aspect of product marketing, especially in the distribution channels of sales for their products. This PKM activity aims to expand the market share of the Asoka craftsmen group through the provision of web-based promotional media, Increase productivity through the assistance of instructional stimulants, Increase entrepreneurial expertise and skills, Increase expertise and skills through assistance in marketing handicraft products. The method of activities in this pkm includes training (web creation and operation, product stimulus assistance, entrepreneurship training, and marketing management training and assistance). The results of PKM activities for the Asoka craftsmen group were the availability of web-based promotional media so that the market share of the Asoka craftsmen group's products became wider, the increase in the productivity of the Asoka craftsmen group from the assistance provided by the stimulant tools and increased expertise and skills in marketing handicraft products.

Full text
Show more arrow
 

Metrics

  • Eye Icon 0 views
  • Download Icon 0 downloads
Metrics Icon 0 views  //  0 downloads