Journal article // Jurnal Masyarakat Mandiri






Penggunaan Marketplace Untuk Meningkatkan Pemasaran Digital Di Masa Pandemi Covid-19
December 4, 2021  //  DOI: 10.31764/jmm.v5i6.4889
Voettie Wisataone, Suranto Aw, Ulfah Hidayati

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Penggunaan Marketplace Untuk Meningkatkan Pemasaran Digital Di Masa Pandemi Covid\u002D19 Image
Abstract

The Covid-19 pandemic has impacted conventional sales carried out by Community-Owned Enterprises (Bummas) Tirta Mandiri, Jogotirto, Berbah, Sleman. To remain profitable, Bummas members need to adapt to developments in technology and information by starting to do digital marketing. One form of digital marketing that is safe and recommended in the marketplace. This community service activity aims to improve digital marketing skills by using the marketplace for Bummas members. The number of Bummas members who participated in this activity amounted to 25 people. The method of implementing this service activity is, training and mentoring. These activities range from creating promotional content, creating accounts, to marketing through the marketplace. The results achieved from this service activity are 100% of the participants stating that the participants' hard skills and soft skills have increased. 100% of participants also managed to create a marketplace account and post their first product. Based on the evaluation of activities, input was obtained so that service activities like this were carried out sustainably by raising other themes that were relevant to the needs of the audience.

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