Da'wah is a very important element in the delivery of Islamic teachings to the wider community. The progress and retreat of Muslims is very dependent on and related to the da'wah activities carried out by the preachers. One of the da'wah methods declared by the Qur'an is da'wah bil hikmah, namely da'wah that invites mankind in a wise way. Da'wah bil hikmah in the Qur'an is also expressed with delivery strategies or words that are qaulan Baligha, qaulan karima, qaulan layyina, qaulan maisura, and qaulan ma'rufa. Therefore, this article will discuss the method of da'wah bil hikmah in the perspective of the Qur'an and the operation of da'wah bil hikmah through the principles of various delivery (qulan) narrated by the Qur'an.
Keywords: Da'wah, hikmah, qaulan, method