Knowing the Effect of Technological Competence and Product Display on Buying Interest Moderated by E-Commerce Utilization at Onezo MSMEs in Jakarta. This study aims to make changes in order to increase its competitiveness. One way to compete in competition in this era of globalization is to utilize information technology in the form of internet media. The Internet provides many advantages for the business world, such as the ability to penetrate new segments, which can sell products not only for the local market, but also for the global market.