Gebangsari pottery is one of the typical products of Gebangsari village that has been passed down from generation to generation but has not been able to improve the craftsmen's economy. This condition makes many of craftsmen have switched to other businesses such as tile and brick. The lack of marketing strategies knowledge and the pottery economic value have discouraged craftsmen from pursuing this pottery craft. It is worsen by the current condition affected by the Covid-19 pandemic sweeping the entire world. Community service partners of this program were pottery craftsmen in Gebangsari, Klirong, Kebumen. The method used in this service was FGD namely counseling and mentoring. The immediately handled issue of this service activity are those related to marketing strategy. Purpose of this community service activity is as an effort to solve existing problems so that they can form an economically independent society through knowledge and skills. The existing problem to tackle is especially in the field of marketing so as to expand the market and sales volume as well as the efficiency of production and marketing costs. The outputs given to the craftsmen were in the form of marketing props, banners, and electronic earthenware rotary tools. The results show that the activities carried out (1) can explore the problems faced by craftsmen, especially in the marketing sector, which in turn can foster high motivation of pottery production business development and 2) increase marketing strategies knowledge in order to intensify sales volume after the Covid-19 pandemic.
Keywords: Craftsmen, Pottery, Strategy, Marketing