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description Journal article public Media Riset Bisnis dan Manajemen

Pengaruh Penerapan I.s.o 9001:2000, Kualitas Produk dan Layanan terhadap Keputusan Pembelian

Melyana Melyana, Zahrida Z. Wiryawan
Published 6 August 2012

Abstract

This research attempted to investigate which variables had been the determinants: ISO 9001:2000, quality of product and quality of service; as influencers of the customers purchasing decisions of the roof products.Using a quantitative design with 113 respondents, the 'f test and 't' test indicated that the implementation of the ISO 9001:2000, quality of the products as well the quality of its services did simultaneously and partially influence customers purchasing decision of the company's roof products positively.

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