Peran Penting Service Marketing Mix pada Education Service

Fatik Rahayu
Journal article Media Riset Bisnis dan Manajemen • April 2013

Abstract

This paper aims to examine the role of service marketing mix in education service business. A questionnaire was developed with item measurements that captures the constructs in the conceptual model. A survey of English language education business student was undertaken. The data are analyzed with multiple regression. The result show there is significant impact of service marketing mix on customer loyalty.

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Journal

Media Riset Bisnis dan Manajemen

Media Riset Bisnis & Manajemen diterbitkan tiga kali setahun sebagai media informasi dan komunika... see more