Model Perilaku Strategis Pengusaha Industri Kecil dalam Membangun Keunggulan Kompetitif (Studi Kasus Pengusaha Batik Tasikmalaya)

Widjajani Widjajani • Dede Siti Rohimah
Journal article Media Riset Bisnis dan Manajemen • April 2013

Abstract

Small scale industries are characterized by "one-man-one-management", therefore a success of a small industry depends on how the owner manage his/her enterprise. Their entrepreneurial behaviour that can build competitive advantage known as strategic behaviours of the entrepreneur. This research is aimed to model strategic behaviours of the most successful Batik Enterprise's owner manager in Tasikmalaya's Batik Cluster. The research uses soft system methodology (SSM) approach to build the model. The major findings of this research indicate four kinds strategic behaviour model that related each others as a system.

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Media Riset Bisnis dan Manajemen

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