Purpose: in this paper, the author tries to find out how the major two variables in economy called Economic growth (EG) and adult literacy rate (ALR) influence the behaviour of African people in different zones on renewable energy consumption (REC). Design/Method/Approach: The research is basically quantitative in nature and 52 African counties have been selected zonal-wise considering time series database from 1990 to 2018 (nearly 29 years). It is observed that EG has positive and significant impact on REC in Northern Africa Zone (NAZ) and ALR has positive and significant on REC in NAZ and Eastern African Zone (EAZ). Conversely, EG and ALR act as joint effect, it emphasises positive and significant on REC in EAZ only. Findings: Sustainable development practice and social development are interconnected issues that are being tried to grab my most of the developing and underdeveloped economies, where their education level and economic growth can be influencing factors to change their behavioural characteristics to use renewable energy to ensure income and environmental sustainability. Practical implications (if applicable): This paper is constructed by zonal-wise which will help future researchers to build-up behavioural changing polices on REC in zonal basis. The developing and under developing economies can be somehow dependent on the population-behaviour which can affect to ensure environmental and social-sustainability. Paper type: theoretical.